Category Archive for: Vision

RACO case


RACO (Representation Association of Commissioned Officers) is an association which represents 95% of the Officer Corps of the Irish Defence Forces (circa. 1,000) on all industrial relations matters pertaining to pay and conditions of service. In 2015, it was at an interesting and challenging crossroads from both an internal and external perspective. The dynamics of…

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Sportzone case

Sport Zone

Sport Zone is one of Sonae Group’s Special Retail Brands. Being the market leader in Portugal in the past, Sport Zone has come under pressure from competition in recent years. In the Spanish market Sport Zone had a different position, coming late to that market and fighting against a multitude of established competitors.   The…

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