Design Thinking for optimal performance

Design thinking for optimal performance

What is design thinking?

It is a systematic approach to problem-solving which is driven by three core beliefs:

  • Empathy – start by establishing a deep understanding of human needs
  • Invention – discover new possibilities
  • Iteration – use the first solutions only as stepping stones to a better one

Design thinking in business context

Most of us would agree that design and traditional business thinking and decision-making processes are quite different.


If so, why and how do they come together to create value?

The challenges of the modern business environment are more complex and multifaceted than ever before. In fact, it seems that in this fast-paced, highly volatile, uncertain, and ambiguous world, application of the design thinking principles in business can lead organisations to be fast, responsive, and flexible, allowing for a much more efficient and effective response to their challenges.

Core characteristics of the design thinking process:

  • Focuses on meeting genuine human needs (those of external or internal customers);
  • Creates solutions for complex issues;
  • Uses prototyping to explore multiple solutions;
  • Allows for failure to find the best possible solution; and
  • Works well with multiple uncertainty factors.

Design thinking is certainly not a panacea. However, if you are dealing with challenges that are human-centred, complex, and with a lot of uncertainties, and you need solutions that are simple, adaptable, effective, and efficient, design thinking might be the right tool for you.

Design Thinking as a tool kit has four questions and ten tools representing the fusion of design and business. The journey moves from examining the current reality, to imagining the ideal future, to using data to make multiple choices, to finally brining prototypes to the marketplace for testing and validation.

workflow of inspiration ideation and implementation


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